AREAS OF FOCUS

In a world that’s gone increasingly digital, many businesses are questioning whether there’s still a place for “ink on paper” in their offline solutions plan. The reality is that print is a very powerful medium … and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of other marketing channels by providing an extra dimension that’s warm, inviting and highly personalizable. You can use it to reinforce your brand’s message, introduce new products or services and drive traffic to your website.

Although print is often overlooked with the advancement of the internet, we still believe there is something really special about holding a beautifully designed print piece in your hand. Bringing your brand to life through tangible objects is something we love to do.

Whether it’s through ads, brochures, presentations or some good ol’ fashioned stationery, we can help you develop your offline solutions.

What is “Organic” or “Natural” Search Engine Optimization?

Organic search results are those that are displayed “naturally” unlike paid advertising. Organic SEO is the use of search engines to draw traffic by means of complex methods and techniques. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired goals while achieving high rankings in the organic sections of search engine results pages.

We use elements of SEO – programming, content writing, social media, blogging, linking, video, online public relations and other techniques – to get you and keep you high on search engine rankings.

Optimization Research: Understanding our clients’ business, researching keywords, creating niches, and relevant content are the first steps.

SEO Implementation: We diligently apply the strategy with best practices and white hat techniques. We tackle every aspect: on page optimization, robots txt files, url rewrite, internal links, alt tags, keyword density, prominence, and frequency, content, and improve site navigation among a long checklist.

Visibility Strategies: Off the page factors are also implemented. We do not engage in black hat techniques or link farming that can ban your site all together.

Monitoring: This is the stage where the tweaking takes place. Monthly ranking reports and constant keyword evaluation are a crucial part to assessing success and areas of improvement.

Websites have traditionally been thought of as either an electronic storefront where visitors can make online purchases, or as an online company brochure. In both cases each website visit is viewed as an independent “session”, and little attempt is made to establish long-term relationships with site visitors. By adopting an email marketing strategy, individual website sessions can be transformed into ongoing communications that result in increased customer lifetime value and recurring sales. eMail marketing is a powerful tool that no website or company should be without.

These days, it isn’t enough to have a website for your business. You need interaction with your customers, prospects and even employees. But, social media should not be treated as standalone solution.

Outside the Box will help you embrace social media by strategically incorporating it into multiple aspects of your business — using it as a tool for building relationships, as feedback for product improvements, as a data provider that helps you keep your finger on the pulse of who your viewers are and what they want.

Our services include: